- Strategy Development
- Strategy Execution
- Brand Alignment
Launching a new company can be a lot of work. You have to rise above the noise and beat out the competition. Through a targeted communications campaign, we achieved media coverage to reach the target audience, discovered key cross-promotional opportunities and created a strong launch on social media, generating great traction for a new brand.
Tremblant Living came to us with a problem – they had earned an impressive reputation through word-of-mouth, but they were unsure of how to tap into new markets. That’s where we come in. Through our grassroots method, we secured them mass media coverage, exposing their brand to several different target audiences in leading publications from coast to coast.
Engaging a strong following from members and key stakeholders can be a daunting task for a new and growing organization. We helped the Kanata North BIA rally support from the community with media outreach and a newly introduced interactive digital magazine, aiding in the formulation of a strategic editorial direction and the monthly curation and development of editorial content.
Industry is constantly changing. Staying on top of such changes, and responding to them in a timely and informed manner, is crucial for any advocacy campaign. Our unique monitoring and reporting system helped members proactively communicate with key decision-makers, and fuel change on behalf of the petroleum industry.
Jennifer Stewart is a leader in the strategic communications sector, named one of the ‘Top 25 People’ in the Capital by Ottawa Life Magazine, and currently a finalist for Ottawa’s Female Entrepreneur of the Year.
Stewart has worked with several clients in number of sectors, including petroleum, automotive, nuclear, pharmaceutical, technology and Aboriginal affairs.
She is actively involved in the Ottawa community. She currently sits on the board of the Canadian Women in Communication and Technology Ottawa Chapter, the Kanata Food Cupboard, and the Canadian Club of Ottawa. She is a committee member of Project North, and former Vice President of IABC Ottawa.
Marise Varanda has developed and implemented successful communications strategies for clients in the health, technology, defence, petroleum and automotive industries. Marise’s background in journalism has made her a keen researcher with a strong ability to effectively communicate complex issues.
Her expertise in social media tactics and key messaging have helped her clients gain momentum within their industries and optimize relationships with stakeholders.
An experienced communications professional with an unparalleled ability to craft compelling narratives, Rebecca’s impeccable writing and editing skills, coupled with her unique ability to tell a story in an impactful and resonating way have ensured her clients’ strategic communications and marketing goals are always met.
Rebecca’s diverse roles have ranged from content writing and editing, to strategic development, social media management, media outreach and project management. She is a versatile and results-oriented communicator who is always eager to take on any challenge.
Kayla Bullin is an experienced and skilled digital media strategist, having worked on a variety of multimedia projects ranging from simple business card and logo designs to interactive videos, social media posts, advertisements and more.
Kayla has done work for hundreds of clients in a wide span of industries, including petroleum, health, not-for-profit, travel and more. Kayla’s wide range of experience working with many different industries combined with her endless creativity has made her a well-rounded designer fit for any project.
Rhonda McMaster is a seasoned entrepreneur, with proven expertise in client relationship management, business development and strategic marketing and communications counsel.
An educator by training, Rhonda applies the principles of teaching to all of her efforts, and is a trusted communicator and consensus builder for clients in a variety of sectors.
Alexandra DaPrato is a trained photographer, with work featured in national magazines, and local media outlets.
With a background in digital media, photography, WordPress and Photoshop, Alexandra provides quality services within this realm to clients of Syntax Strategic.
It’s no surprise that in the journalism community, it’s normal for writers to do everything they can to circumvent press people – they’re usually seen as unhelpful, misleading, and uncaring. Fortunately, the team at Syntax Strategic are an exception to the rule. The team is knowledgeable on the topic they’ve written the press releases on, helpful in sourcing interviews, courteous, professional, and quick. Syntax is truly among the very few media teams that prove a media team can be helpful to their clients and journalists, and effectively get a client’s message out to the right audience.
I have had the great pleasure of working with Jennifer and her team over the last year on a number of projects. Their ability to capture a story, and the precision with which they tell it, never ceases to amaze me. Working with them has been a great pleasure – from meeting to discuss story ideas, to the efficiency in which they produce the required material. They have become a very valuable extension to our organization.
Syntax Strategic is a team of outstanding professionals. They have drive, passion and talent, and have always shown commitment and a clear orientation to results with their clients. Jennifer has built a great team and Tremblant Living is very proud to have Syntax Strategic as a PR consultant – the results have been spectacular.
I have had the opportunity to work with Jennifer on a number of projects. From writing, press releases and media relations to proposals and social networking. She is wonderfully confident and extremely competent. Jennifer has demonstrated a solid and diverse communications background and has continuously shown exceptional media relation skills. She is reliable and efficient, creative and forward-thinking. I would highly recommend Jennifer for writing, event and project management, communication requirements, and media relations! She also happens to be tall and beautiful as well as a dedicated mom, wife, daughter, sister, friend, and co-worker! You would never be disappointed working with Jennifer Stewart!
Jen Stewart is a very competent, creative and committed communications professional. In working with Equal Voice, she has been both quick and versatile. Further, she is able to quickly grasp and discern the key messages we need to disseminate and has been able to effectively communicate those messages. We would heartily recommend her.
Syntax Strategic is the best PR firm I have ever worked with. They have gone above and beyond the call of duty every step of the way. Out of all of our 6 Canadian show towns, no other PR firm works harder and more efficiently. I would not imagine running an event campaign without them on my side.
It was a real pleasure working with the professionals at Syntax Strategic in getting word out on Axis Ottawa 2014 and 2015. We were limited in time and budget and they came through all the way. Lots of excellent media coverage, including television and radio spots, and several print articles. I recommend Jennifer and the rest of the Syntax team and plan to work with them again in the future.
Jennifer is, quite simply, one of the most organized and task-focused individuals whom I have ever had the privilege to work with. She has a laser-like commitment to meeting deliverables and a seemingly endless reserve of energy with which to produce them. On top of all of this, Jennifer is a top-notch writer and a gifted communicator. She produces great content and has the skill, know-how, and connections to be able to get it published. She’s got excellent relationships with Canadian media and has an assured presence for clients. Jennifer is quite simply one of the most dynamic Canadian communicators around.
We would highly recommend Jennifer Stewart and Syntax Strategic for anyone who wants an effective and powerful PR strategy for their event or business. Jennifer has demonstrated that she can produce results, booking us on several news, tv and radio segments soon after her press release was sent out. In our opinion, her media contacts, persistent attitude and confidence are all crucial ingredients for a top-tiered PR firm.
The Everitt Family / SOS Children’s Villages Canada Ambassador
Jen Stewart is an incredibly valuable and valued member of the CIPMA team. She brings great insights, knowledge, enthusiasm and versatility to the table. Jen grounded herself quickly in our sector and our issues and immediately found ways to enhance our GR and communications efforts. She is professional, creative, yet practical and overall makes a huge contribution to CIPMA.
Syntax Strategic is seeking a Communications Specialist with experience in public affairs. The successful candidate will manage communications, public relations, public affairs, advocacy, and media-driven campaigns. The deadline for applications is January 18, 2016.Read More
Syntax Strategic is seeking a part-time intern to aid in the development of editorial collateral for communications projects and campaigns.
Candidates will need a strong background in writing and a thorough understanding of the strategic use of social media.
Syntax Strategic is excited to welcome new team member, Rhonda McMaster to its team as a Communications Consultant.
“Rhonda will be an excellent addition to our team, bringing with her a wide variety of experience, and a particular edge for creative writing,” says Jennifer Stewart, President, Syntax Strategic.Read More
Stewart will take on the role of Co-Chair alongside Nichole McGill of the University of Ottawa, while Stairs will take on the role of Director of Communications for the 2015-16 season.
Syntax Strategic has launched a new professional training program entitled, “Making Sense of the New Media: Intensive Media Relations Training”. The program’s first session will be held Friday, October 16 in the ByWard Market.Read More
Syntax Strategic’s Jennifer Stewart sat down with Ottawa Life Magazine to speak about the current media environment and where organizations can improve their media relations skills.Read More
Ottawa’s TECHOPIA spotlights Jennifer Stewart on her keys to success and advice for other rising entrepreneurs.Read More
Notable caught up with Jennifer on what inspired her career in public relations, the challenges she’s faced along the way, and what advice she has to share with other young professionals.Read More
“We have been based in Kanata for our entirety, and have received a great deal of support from being involved with the community,” says Stewart. “I picked this location strategically as it is a major hub of growth and innovation in Ottawa and I look forward to seeing it continue to thrive.”Read More
“JS Communications was a great first step and I will remember that time fondly, but we’ve grown beyond it,” Stewart said, adding she believes the new name “resonates more” with the services the firm provides, which go beyond communications.Read More
Jennifer Stewart shares her guiding philosophy and journey as a “distinctive young fem-leader” in the Spring 2015 issue of Illuminessence Magazine.
“We listen and understand, and then craft solutions based on the client’s story,” says Stewart.Read More
Reputable Ottawa communications firm JS Communications Inc. has rebranded as Syntax Strategic, effective immediately.
“Syntax Strategic is the next step in the natural growth and evolution of the company. We have an incredible team of communication strategists that continues to service our growing client roster. I’m confident that the rebrand to Syntax Strategic will enable even more future expansion,” says Jennifer Stewart, President, Syntax Strategic.Read More
At Syntax Strategic, we are firm believers in work-life integration. But why is it so important? We turned to our Senior Communications Strategist, Marise Varanda, for her insights. For the last three years, Marise has witnessed the company’s client base grow from a modest yet notable portfolio to a robust range of clients in diverse… Read more »Continue this post >