• Strategy Development
  • Strategy Execution
  • Brand Alignment




  • Media Relations Campaigns
  • Media Analysis
  • Media Training




  • Strategic Advocacy Campaigns
  • Targeted Communications Initiatives




  • Audits
  • Social Engagement
  • Account Management


Case Studies


Jennifer Stewart

Jennifer Stewart


Jennifer Stewart is a leader in the strategic communications sector, named one of the ‘Top 25 People’ in the Capital by Ottawa Life Magazine, and currently a finalist for Ottawa’s Female Entrepreneur of the Year.

Stewart has worked with several clients in number of sectors, including petroleum, automotive, nuclear, pharmaceutical, technology and Aboriginal affairs.

She is actively involved in the Ottawa community. She currently sits on the board of the Canadian Women in Communication and Technology Ottawa Chapter, the Kanata Food Cupboard, and the Canadian Club of Ottawa. She is a committee member of Project North, and former Vice President of IABC Ottawa.

Marise Varanda

Senior Communications Strategist

Marise Varanda has developed and implemented successful communications strategies for clients in the health, technology, defence, petroleum and automotive industries. Marise’s background in journalism has made her a keen researcher with a strong ability to effectively communicate complex issues.

Her expertise in social media tactics and key messaging have helped her clients gain momentum within their industries and optimize relationships with stakeholders.

Rebecca Ford

Communications Strategist

An experienced communications professional with an unparalleled ability to craft compelling narratives, Rebecca’s impeccable writing and editing skills, coupled with her unique ability to tell a story in an impactful and resonating way have ensured her clients’ strategic communications and marketing goals are always met.

Rebecca’s diverse roles have ranged from content writing and editing, to strategic development, social media management, media outreach and project management. She is a versatile and results-oriented communicator who is always eager to take on any challenge.

Kayla Bullin

Digital Media Strategist

Kayla Bullin is an experienced and skilled digital media strategist, having worked on a variety of multimedia projects ranging from simple business card and logo designs to interactive videos, social media posts, advertisements and more.

Kayla has done work for hundreds of clients in a wide span of industries, including petroleum, health, not-for-profit, travel and more. Kayla’s wide range of experience working with many different industries combined with her endless creativity has made her a well-rounded designer fit for any project.

Rhonda McMaster

Creative Consultant

Rhonda McMaster is a seasoned entrepreneur, with proven expertise in client relationship management, business development and strategic marketing and communications counsel.

An educator by training, Rhonda applies the principles of teaching to all of her efforts, and is a trusted communicator and consensus builder for clients in a variety of sectors.

Alexandra DaPrato

Visual Strategist

Alexandra DaPrato is a trained photographer, with work featured in national magazines, and local media outlets.

With a background in digital media, photography, WordPress and Photoshop, Alexandra provides quality services within this realm to clients of Syntax Strategic.


It’s no surprise that in the journalism community, it’s normal for writers to do everything they can to circumvent press people – they’re usually seen as unhelpful, misleading, and uncaring. Fortunately, the team at Syntax Strategic are an exception to the rule. The team is knowledgeable on the topic they’ve written the press releases on, helpful in sourcing interviews, courteous, professional, and quick. Syntax is truly among the very few media teams that prove a media team can be helpful to their clients and journalists, and effectively get a client’s message out to the right audience.

David Kolanko / Journalist, Ottawa

I have had the great pleasure of working with Jennifer and her team over the last year on a number of projects. Their ability to capture a story, and the precision with which they tell it, never ceases to amaze me. Working with them has been a great pleasure – from meeting to discuss story ideas, to the efficiency in which they produce the required material. They have become a very valuable extension to our organization.

Jenna Sudds / Executive Director, Kanata North BIA

Syntax Strategic is a team of outstanding professionals. They have drive, passion and talent, and have always shown commitment and a clear orientation to results with their clients. Jennifer has built a great team and 
Tremblant Living is very proud to have Syntax Strategic as a PR consultant – the results have been spectacular.

Joan Bou / President, Tremblant Living

I have had the opportunity to work with Jennifer on a number of projects. From writing, press releases and media relations to proposals and social networking. She is wonderfully confident and extremely competent. Jennifer has demonstrated a solid and diverse communications background and has continuously shown exceptional media relation skills. She is reliable and efficient, creative and forward-thinking. I would highly recommend Jennifer for writing, event and project management, communication requirements, and media relations! She also happens to be tall and beautiful as well as a dedicated mom, wife, daughter, sister, friend, and co-worker! You would never be disappointed working with Jennifer Stewart!

Michelle Valberg / President, Project North

Jen Stewart is a very competent, creative and committed communications professional. In working with Equal Voice, she has been both quick and versatile. Further, she is able to quickly grasp and discern the key messages we need to disseminate and has been able to effectively communicate those messages. We would heartily recommend her.

Nancy Peckford / Executive Director, Equal Voice

Syntax Strategic is the best PR firm I have ever worked with. They have gone above and beyond the call of duty every step of the way. Out of all of our 6 Canadian show towns, no other PR firm works harder and more efficiently. I would not imagine running an event campaign without them on my side.

Robert Johnstone / Show Manager, Expo Media Inc.

It was a real pleasure working with the professionals at Syntax Strategic in getting word out on Axis Ottawa 2014 and 2015. We were limited in time and budget and they came through all the way. Lots of excellent media coverage, including television and radio spots, and several print articles. I recommend Jennifer and the rest of the Syntax team and plan to work with them again in the future.

Steve Tover / CEO, Stage 2 Partners

Jennifer is, quite simply, one of the most organized and task-focused individuals whom I have ever had the privilege to work with. She has a laser-like commitment to meeting deliverables and a seemingly endless reserve of energy with which to produce them. On top of all of this, Jennifer is a top-notch writer and a gifted communicator. She produces great content and has the skill, know-how, and connections to be able to get it published. She’s got excellent relationships with Canadian media and has an assured presence for clients. Jennifer is quite simply one of the most dynamic Canadian communicators around.

Lanny Cardow / Research and Communications professional, Government of Canada

We would highly recommend Jennifer Stewart and Syntax Strategic for anyone who wants an effective and powerful PR strategy for their event or business. Jennifer has demonstrated that she can produce results, booking us on several news, tv and radio segments soon after her press release was sent out. In our opinion, her media contacts, persistent attitude and confidence are all crucial ingredients for a top-tiered PR firm.

The Everitt Family / SOS Children’s Villages Canada Ambassador

Jen Stewart is an incredibly valuable and valued member of the CIPMA team.  She brings great insights, knowledge, enthusiasm and versatility to the table. Jen grounded herself quickly in our sector and our issues and immediately found ways to enhance our GR and communications efforts. She is professional, creative, yet practical and overall makes a huge contribution to CIPMA.

Tricia Anderson / President, Canadian Independent Petroleum Marketers Association
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Syntax Strategic

Gateway Business Building 205-300 March Road Ottawa, ON K2K 2E2