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Tavis Nembhard, Senior Director of Digital Marketing and Public Affairs | 3 weeks ago

Navigating X: Is It Still the Right Platform for Your Organization?

X, previously known as Twitter, was acquired by Elon Musk in October 2022. For the past two years, it has been the centre of controversy, leaving brands uncertain about their continued presence on the platform. Elon Musk is a prominent figure and advisor in Donald Trump’s inner circle, which has created a significant divide … View Article

George Soule | 2 months ago

Liberals Announce Leadership Race Rules: What to Watch For

The Liberal Party of Canada has officially launched its leadership race, with the vote scheduled for March 9, 2025. Overview of the Ground Rules The leadership process outlined in the Liberal party’s constitution was deemed too lengthy for the timeline left by Justin Trudeau. Concerns about foreign interference also prompted changes. To address these, the … View Article

Megan Shaw, Director of Brand Marketing and Media Relations, Syntax Strategic | 4 months ago

Using Podcasts as Powerful Tools to Shape Public Opinion

With the American election season coming to a close, podcasts have emerged as a powerful platform for political messaging, particularly among younger and upcoming generations. President-Elect Donald Trump and current Vice President Kamala Harris’s recent appearances on popular shows like The Joe Rogan Experience and Call Her Daddy illustrate how podcasts offer a unique and … View Article

Jennifer Stewart, President and CEO, Syntax Strategic | 4 months ago

How Companies Can Use Their Brand to Communicate Core Values

In today’s market, consumers are not just looking for products; they’re searching for brands that align with their beliefs and values. Effectively communicating your company’s values through your brand creates a deeper connection with your audience, setting you apart in a crowded landscape. Here’s how companies can make their brand a powerful voice for their … View Article

News

December 07, 2023

Changes at Syntax position the full-service agency for growth

Ottawa – December 19, 2022

Syntax launches new Health Practice led by Marjolaine Provost and Dr. Katharine Smart, Past President of the Canadian Medical Association