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Megan Shaw, Director of Brand Marketing and Media Relations, Syntax Strategic | 1 month ago

Using Podcasts as Powerful Tools to Shape Public Opinion

With the American election season coming to a close, podcasts have emerged as a powerful platform for political messaging, particularly among younger and upcoming generations. President-Elect Donald Trump and current Vice President Kamala Harris’s recent appearances on popular shows like The Joe Rogan Experience and Call Her Daddy illustrate how podcasts offer a unique and … View Article

Jennifer Stewart, President and CEO, Syntax Strategic | 1 month ago

How Companies Can Use Their Brand to Communicate Core Values

In today’s market, consumers are not just looking for products; they’re searching for brands that align with their beliefs and values. Effectively communicating your company’s values through your brand creates a deeper connection with your audience, setting you apart in a crowded landscape. Here’s how companies can make their brand a powerful voice for their … View Article

Jennifer Stewart, President and CEO, Syntax Strategic | 1 month ago

Q&A with Jennifer Stewart: How Organizations Can Manage a Crisis Effectively

Q: Jennifer, what’s the first thing an organization should do when facing a crisis? Jennifer Stewart: The very first step is to stay calm and establish your end goal immediately. Ask yourself, “What’s the best possible outcome here?” A clear vision of the endpoint is critical because it anchors every decision and communication that follows. With … View Article

Jennifer Stewart | 2 months ago

Crisis Communications – How Syntax Helps You Manage Communications in Critical Times

When a crisis hits, the way your organization communicates with stakeholders can make or break your reputation. Whether it’s a data breach, a legal issue, or an internal scandal, the pressure to respond quickly and effectively can be overwhelming. That’s where Syntax Strategic comes in. We specialize in crisis communications, helping organizations develop a strong … View Article

News

December 07, 2023

Changes at Syntax position the full-service agency for growth

Ottawa – December 19, 2022

Syntax launches new Health Practice led by Marjolaine Provost and Dr. Katharine Smart, Past President of the Canadian Medical Association