Sport Practice

Dana is a marketing and communications professional with over 20 years of experience developing and executing unique marketing campaigns and events. She is a passionate and creative marketing strategist who has worked alongside some of the most successful and recognizable brands. Dana has extensive experience in strategic event planning and execution, with a creative vision for capturing audiences. She is a results-driven team player committed to delivering high-quality work.

Prior to joining Team Syntax, Dana worked at the Ottawa Senators Hockey Club where she was the Manager of Brand Integration. There, she developed and executed strategic marketing initiatives and led numerous customer acquisition and customer experience initiatives.

With a focus on brand and strategy and a background in design, Liane is passionate about storytelling and communicating. At Syntax, she is responsible for developing and executing effective marketing campaigns, events, and conferences.

A creative thinker and effective marketing and communications expert, Liane has over 15 years of experience in brand marketing roles. She has worked with several national brands creating local and national marketing campaigns and partnership plans from concept to execution. Liane spent 11 seasons working for the Ottawa Senators Hockey Club. In addition to her marketing and partnership experience, she has managed several marquee events for the NHL and Ottawa Senators including the Stanley Cup Finals, NHL All Star Game, Heritage Classic, and the IIHF World Junior Hockey Championships.