Digital Marketing

A communications and media relations professional with a long history in the TV and online news industry, Jennifer has a Bachelor of Journalism with combined Honours in Sociology from Carleton University. Over nearly 15 years in TV news, Jennifer worked as a reporter, videographer, and producer locally, and later as the Executive Producer of The West Block with Tom Clark on Global News.

During the years, Jennifer has gained a great understanding of the media maze and possesses a keen ability to spot and solve problems during a crisis. She also knows how to tell a story with impact. Jennifer uses these skills to help clients effectively shape and communicate their narratives. Jennifer provides strategic communications advice, crisis communications and media relations support, as well as media training for a list of clients including Crown corporations, national associations, and non-governmental organizations.

With a focus on brand and strategy and a background in design, Liane is passionate about storytelling and communicating. At Syntax, she is responsible for developing and executing effective marketing campaigns, events, and conferences.

A creative thinker and effective marketing and communications expert, Liane has over 15 years of experience in brand marketing roles. She has worked with several national brands creating local and national marketing campaigns and partnership plans from concept to execution. Liane spent 11 seasons working for the Ottawa Senators Hockey Club. In addition to her marketing and partnership experience, she has managed several marquee events for the NHL and Ottawa Senators including the Stanley Cup Finals, NHL All Star Game, Heritage Classic, and the IIHF World Junior Hockey Championships.

Tavis Nembhard is a passionate expert in digital marketing, communications, and public affairs, with experience in sectors spanning across government, politics, and the mining industry. Most recently, Tavis led digital and communications strategies for Alamos Gold Inc., one of Canada’s prominent intermediate gold producers. Through his time in this role, he successfully expanded the company’s social media presence and engaged key investor and stakeholder audiences.

Tavis has an experienced background, including a previous consulting role where he developed digital marketing campaigns to influence policy changes nationwide. In 2018, Tavis directed digital communications for the Premier of Ontario. He implemented enterprise-level strategy across the Ontario government, launched impactful campaigns, and significantly increased the Premier’s social media reach. Tavis is recognized for his expertise in managing large-scale advertising budgets and developing strategies for search engine marketing (SEM) and social media platforms that drive high-impact results.

Mackenzie brings to the Syntax team over six years of experience in creating communication strategies, developing marketing plans, managing events, and creating lasting partnerships. She has worked with various clients, locally and nationally, within the health, recreation, non-profit, tourism, and entertainment industries. With a keen eye for details, Mackenzie thinks about the big picture and identifies processes to execute any project with maximum effectiveness.

A graduate of the University of Mary in Bismarck, North Dakota, Mackenzie holds a Bachelor of Science in Communication, Public Relations and two minors in Marketing and Advertising. She completed her education as a scholar athlete and received the Beverly Huschka Communication Leadership award as a junior.

A digital marketing professional with more than eight years of experience with national and international organizations in the public and private sectors, Farhana specializes in digital branding, advertising, content development, and copywriting. For several years, she has applied her expert knowledge of Google Ads, keyword research, social media ad targeting, and search engine optimization to achieve exceptional results for Syntax clients. Farhana is also an expert in developing digital strategies, monitoring campaigns, optimizing performance, and analyzing data. Prior to joining Syntax, Farhana worked for two leading telecom companies in Bangladesh that serve over five million customers as Loyalty and Partnership Manager and Brand Specialist. There, she successfully developed brand strategies and launched multiple 360-degree customer-centric campaigns.

Farhana has an undergraduate degree in Business Administration with specialization in Marketing from North South University in Dhaka, Bangladesh. She also has a postgraduate degree in Marketing Management and Digital Communication Management from Fanshawe College, London, ON