Virtual Event, Video Production
Challenge
4-H is one of the world’s largest youth organizations, offering community-based clubs and activities for local children and teens. The 4-H Canada Leadership Awards is the organization’s signature annual event, bringing its community together while collectively raising funds for its Foundation. In 2021, the Awards were delivered virtually for the first time due to the COVID-19 pandemic, and 4-H was searching for a way to bring its community together while being physically apart.
Our Role
Syntax was engaged to deliver all marketing, event development, and execution services for the 4-H Canada Leadership Awards. This included all elements of the virtual event production, including animation, graphics, and the integration of dozens of captivating and compelling videos illustrating the personal stories and achievements of award winners from across the country, stories which were woven together by emcees including Rick Mercer and Peter Mansbridge.
Impact
The event broke attendance and fundraising records with over 600 tickets sold across the country and $40,000 raised for the Canadian 4-H Foundation. Syntax was retained again the following year to provide the same services, and the 2022 Leadership Awards set a new fundraising record for the event with over $55,000 raised. Syntax continues to work with 4-H in 2023.
