Marketing Campaign, Digital Media, Video Production
Challenge
The Ontario Para Network (ONPARA) wanted to raise awareness of and participation in the many athletic options and programs available to people of all abilities in Ontario, and inspire potential participants.
Our Role
ONPARA tasked Syntax with developing, executing, and evaluating a diverse marketing and promotional campaign — including unique videos as well as social and traditional media — to encourage para athletes to join adaptive sports and get involved in a variety of sport disciplines.
Impact
The campaign had a very high engagement rate and successfully drove traffic to the ONPARA website, meeting the measures of success identified in the strategy and exceeding all platform benchmarks for engagement.
